I think this is probably one of the best advertising campaigns I’ve seen.  Pepto Bismol ran this ad from 2003 to 2007, using the tagline “Pink does more than you think.” 

Everyday since seeing this ad, if I’m ever feeling sick, I automatically sing to myself Nausea-Heartburn-Indigestion-Upset Stomach-Diarrhea, hey Pepto Bismol!

I mean, given it’s not the kind of sickness I’m bound to want to talk about, with this single commercial, Pepto Bismol has looped me into their brand for the long run.  I immediately gravitate toward the big pink bottle, and I honestly don’t see that changing.

Well done pink, well done.